2018 Ongoing

Earth 2 Earth

Brand Management Design & Artwork Digital Marketing & SEO Illustration & Animation Print Production Website Design & Development

Redefining Sustainability in a Digital Landscape

Earth2Earth, a brand under Thorn Environmental Ltd, stands as a pioneering force in the world of sustainable refuse sacks, bin-liners, and packaging films. As a company deeply rooted in Ireland, their mission goes far beyond business; it’s a commitment to sustainability and renewability, aligning with the ideals of the circular economy. Earth2Earth’s journey toward sustainability was catalyzed by a relentless pursuit of innovation, marking several ‘firsts’ in the industry.

Pioneering Sustainability

Earth2Earth prides itself on innovation, being at the forefront of the industry. Their commitment to a sustainable future gave birth to Biodegradable, water, and heat-resistant Compostable films, addressing the critical issue of waste. These films were groundbreaking, paving the way for eco-conscious alternatives in the world of plastics. Another remarkable addition was Bio-Based Carbon Captured 100% Recyclable products crafted from sugar cane. These products are a mirror image of fossil fuel-based plastics but with an eco-friendly twist.

A Solutions-Based Philosophy

Earth2Earth follows a solutions-based philosophy, focusing on addressing environmental challenges. Their current mission is to combat excess CO2 emissions, driving the transition to Bio-based alternatives. Innovation, legislation, and technology are the driving forces behind their continuous improvement journey.

The Digital Transformation

Earth2Earth recognized the importance of a digital presence to convey their message of sustainability and innovation. They commissioned Dovetail Consultancy to create a website that would serve as an informative platform for their range of products.

Sustainable Design: The heart of the transformation was the website’s design. It was meticulously crafted to reflect the essence of Earth2Earth’s commitment. The choice of fonts, primary and secondary color palettes, and the selection of images all contributed to creating a contemporary, eco-friendly look and feel. The website was a digital embodiment of Earth2Earth’s sustainability vision.

Product Photography: To ensure that the website accurately represented their products, Dovetail Consultancy organized product shot photography, overseeing the process from start to finish. The result was a visually stunning portrayal of the raw materials used in the products, emphasizing the eco-friendly aspect.

A Digital Commitment to Sustainability

Dovetail Consultancy’s role in this project was not merely about designing a website; it was about capturing Earth2Earth‘s essence. The website doesn’t just inform; it inspires. It embodies the company’s journey toward sustainability, offering a digital window into their eco-conscious world. It’s a testament to Earth2Earth’s commitment to changing the environment for the better and a promise of a sustainable future. It’s not just a website; it’s an invitation to be part of something greater.

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